MITT 2017. How many visitors to expect? Independent survey.
Moscow International Travel & Tourism Exhibition (MITT) is argued to be the largest b2b event in Russia and CIS countries, which annually attracts representatives of tourist industry all over the world. MITT is one of the top five travel exhibitions and is valued by the international tourism community.
2017 marks MITT's 24th edition which will take place in Expocentre Fairgrounds (Vystavochnaya metro station) and will occupy 7 exhibitions halls and pavilions during 14 to 16 of March.
Russian Travel Digest conducted a survey which aim was to investigate the purpose of Russian travel agencies to participate in MITT and to clarify the expectations of the market players about the forthcoming event.
In the beginning of March near 400 agencies were asked about their intention to visit MITT, less than 10% of them totally refused to join the exhibition. They mostly explain that are disappointed in the event and do not see any advantages “to lose their time and only chat with people during the working days”.
Some of them argued that the time of the exhibition is not chosen correctly – the season has started, clients visit tour offices and choose the tours and in the situation of crisis it is more reasonable to spend time at work but not at the exhibition. However, if MITT took place in February for example, those companies more likely would participate in the event.
36% of the respondents reported to be in Expocentre during 14-16 of March and look forward to new contacts and meetings with potential clients or partners. Few of them were quite opened and share their aim to use all opportunities and have its own stand.
56% of the companies are doubt about the participation but at the same time do not want to lose any possible new client they can meet their. They likely visit the exhibition if there are calm working days which give chance to leave the office but they will decide at the last minute.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.