Israel expects more Russians in the second half of 2015
Over the first five months of 2015, Israel was visited by 135 thousand Russian tourists, which is 32% less compared to the same period last year. Nevertheless, Israeli tourism authorities hope to see more visitors from Russia in the second half of the year.
In 2014, 555.87 thousand Russian citizens visited Israel with recreation purposes; this is 17% of the total inbound tourist flow to the Middle East country. One of the measures aimed at attracting more Russians is the loyalty program for airlines operating flights to Israel. Participating airlines are to be reimbursed €45 for each passenger. A massive promotion campaign titled "Once in a Lifetime" is scheduled for this autumn as well as the business forum Israel - The Sea of Impressions aimed at promotion of Israel's sea resorts.