Air company was fined for 100 thousand rubles for advertising of tickets for 999 rubles
Pobeda air company (loukoster created by Aeroflot) was fined for 100 thousand rubles for advertising of flight tickets for 999 rubles, the chief of department of advertising and unfair competition of Federal Antimonopoly Service Tatiana Sobolevskaya said to Interfax.
According to her, they considered a case on the complaint of a resident of Chelyabinsk about false information on the cost of tickets in the outdoor advertising.
"The complaint was about advertising Pobeda airline with the text "We fly to Moscow for 999 rubles". "We found that the text "Fly To Moscow for 999 rubles" was printed in large white typeon a contrasting blue background, occupied the bulk of advertising field. This created the impression on the cost of air travel from Chelyabinsk to Moscow at the price of 999 rubles, "- Tatiana Sobolevskaya said at a press conference on Wednesday.
However, research has shown that the minimum cost of flight from Chelyabinsk to Moscow is 1,546 thousand rubles. This price, in addition to the fare, includes airport passenger fees in the amount of 347.60 rubles, as well as an additional service fee of 200 rubles.
According to Sobolevskaya, information on additional fees and a limited number of proposals was present in advertising only formally, was printed in small type and pale color, which hampered its perception.
"Advertising has been recognized as inadequate. Pobeda airline violated the law on advertising, for which it was fined for part 1, Art. 14.3 of the RF Code of Administrative Offences for 100 thousand rubles," Tatiana Sobolevskaya said.
Yury Mishchenko, graduated from Moscow Institute of Foreign Languages, has more than 15 years experience in tourism and travel. Working both in tour operator company as destination manager, and in travel agency as sales manager, he is focused on analysis of Russian tour operators’ daily routine. Recently, Yury works in Baginet Marketing and Sales Agency.