Russians were first turned on to tablets in the form of e-books. However, in addition to e-readers, more and more Russians are using tablets to access social media, play online games, read the news, shop online, and more . In Q3 of 2013, 2.77 million tablets and electronic books were sold, which was a 25% increase from the previous quarter.
As it stands, Russia currently ranks 7th in the world for tablet penetration. More than half of Russian Internet users access the Internet through a mobile device. Smartphone use in expected to more than double by 2019, while there should be five times as many tablets in use in Russia four years from now. Currently, Russia ranks 7th worldwide for tablet penetration, ahead of the US, Hong Kong, and Spain.
While Russians clearly show an interest in tablets in general, we looked further to figure out which tablets are doing the best in the Russian market. Based on Yandex.Market rankings of the most popular tablet products, the top tablets include multiple versions and sizes of the iPad and the Samsung Galaxy Tab. The Sony Xperiea Z2 Tablet and ASUS Nexus 7 also compete well in the Russian online shopping world.
Users have grown accustomed to iOS and Android operating systems that maintain Google apps.